Charmaine Sheh (佘詩曼) released her own lipstick brand after gaining popularity based on Story of Yanxi Palace (延禧攻略) drama last year. She shared her beauty knowledge during the press conference in Shanghai and it attracted a big group of citizens.

Charmaine said: “I remembered my costumes and cosmetic were changed from playing a consort to an empress in Story of Yanxi Palace series. My lipstick had to be very red when acting as a domineering yet elegant empress but could not find the perfect colour. Thus, I mixed several red lipsticks and felt satisfied upon creating the perfect red colour.”

When asked if releasing her own lipstick brand was considered a present for her birthday on 28th May 2019, Charmaine said: “I have been shooting Story of Yanxi Palace drama for 2 years and it is definitely a big gift for myself.”

In addition, Charmaine was recalled of a sentence spoken by the writer, Eileen Chang (張愛玲) who gave her the inspiration: “We can show our natural beauty to the public but must apply lipstick so as to look radiant. I agree with her and lipstick is a magical effect, as it makes everyone looks energetic.”