Lately, an Italian brand, Versace released a t-shirt design categorising Hong Kong, Macau, China, USA, the UK and other countries which caused huge dissatisfactions to the Chinese netizens, and became a heated discussion immediately. The design of the t-shirt shows each city and country such as London-UK, New York-USA, Beijing-CHINA but Hong Kong-HONG KONG, and Macau-MACAO. The netizens pointed it was dividing the territories in China and planned to boycott Versace. As such, the spokesperson, Yang Mi (楊冪) announced to terminate the collaboration with Versace through her media company.

On Weibo, Versace posted a public apology for its negligence and the design department failed to double check for using the cities to appropriate countries. On 24th July 2019, Versace removed all the supplies in their shops and re-emphasised: “We love and respect China.” Despite the apology, the spokesperson, Yang Mi issued the termination notice to Versace once knowing about the situation. She announced she had stopped the collaboration with Versace and emphasised: “Regardless of whatever happens, my hometown and country cannot be violated and segmented at all! It is my principle for China.”

Apparently, other international brand companies such as D&G was slammed by the Chinese netizens for “insulting” their country previously and the spokesperson including Karry Wang (王俊凱) and Dilraba Dilmurat (迪麗熱巴) representing Asia issued the termination notice on Weibo. At the time, D&G was forced to cancel a major scale fashion show at eleventh hour because many Chinese celebrities including Zhang Ziyi (章子怡), Li Bingbing (李冰冰), Huang Xiaoming (黃曉明), Chen Kun (陳坤), Rocket Girls 101 Group (火箭少女), Kwin (木子洋), Cheney Chen (陳學冬), Dilraba, Karry and Taiwanese star, Darren Wang (王大陸) rejected the invitations on Weibo, and pledged their loyal to China. In addition, Ziyi expressed her team and she would not patronise D&G. As for another brand, Philipp Plein, Donnie Yen (甄子丹) performed catwalk for the company and the netizens suspected it was “insulting” them more than 10 years ago. Hence, Donnie’s media company announced the termination notice to Philipp Plein immediately on Weibo.