31 years old Joey Law (羅天宇) joined 2008 Mr Hong Kong contest as a muscular man. Earlier, Apple Daily HK (蘋果) discovered he was surrounded by a group of people at a tour area in Stanley and it turned out Joey was shooting an advertisement. During the hot weather at 35 degrees Celsius on that day, he was perspiring when wearing a thick coat but appeared relaxed in a short sleeve top with the accessories.
Subsequently, Joey changed into a purple long sleeve top and dark colour trousers. While waiting for the shooting to begin, he chatted to several female staff and had to trouble the make-up artist to reapply it for him. Joey then wore a thick coat and stood besides a white vehicle. That scene was wrapped up after making several poses and Joey walked in front, while the staff drove the car for the second scene. Despite the humid weather, he remained professional and had no complaints, and many tourists praised Joey was a dashing man.