Chris Lai (黎諾懿) announced about established his own brand (店小懿) and promoted new year cake as the charity drive for Lok Sin Tong Benevolent Society (九龍樂善堂) on his social media account. He said: “You will be given 5 nutritious meals provided by an elderly upon buying a box and must show your support, since it is a meaningful activity. Please leave a message and send a private text to me if you are interested to order and I will make an arrangement. ❤️”