Sometimes there are issues when Chinese artistes become the spokesperson for an advertisement. Fan Bing Bing (范冰冰) is involved in infringement lawsuit after tax evasion issue and making an on-screen comeback. As Charmaine Sheh (佘詩曼) gains popularity after filming Chinese drama, Story of Yanxi Palace (延禧攻略), she is one of the victims and a Chinese lingerie company uses her photos for advertisement without her approval lately.

On 17th April, Charmaine forwarded a post by the work studio that there was no collaboration agreement including several of her photos with the promotion message that it was highly promoted by superstar Charmaine Sheh from Weibo. Among the photos, there is a woman sitting down and does not resemble Charmaine at all. Hence, it affects Charmaine’s reputation and is a violation of her image right since using her photos without permission. Charmaine intends to pursue legal actions and demand compensation from the lingerie company.

Charmaine posted a message: “Feel very mad! I am bullied…… It is a scam and I do not advertise for this brand.” In addition, she is pointed to receive high remuneration for shooting this commercial. No wonder, it makes Charmaine furious.

Source: https://hk.appledaily.com/entertainment/20200417/EHWZ43QP5SO3NFP2QVVEOJBK6E/