Recently, many celebrities terminate the collaboration with international companies because of their refusal to use cotton imported from Xinjiang. Hence, Chinese sportswear and sports equipment company founded by Olympic Gymnastics Champion Li Ning (李寧) in 1990 becomes a popular brand and Cecilia Cheung (張栢芝) shows her support.

After participating in Chinese variety show, Sisters Who Make Waves 2 (乘風破浪的姐姐2), Cecilia is noted for her high popularity and patronises Li Ning’s sports products, other than supporting cotton from Xinjiang on Weibo. Thus, she is rumoured to become the company’s spokesperson. In addition, Cecilia uploaded a video of her sons trying sports shoes and said: “Cherishing the bonding time with my sons!” It looks like this “spokesperson” and her family are showing full supports.